Chen, Hu, & Zhao* (2026). Minds in Motion: The Effect of Perceived Social Mobility on Distant Brand Extension. Journal of the Academy of Marketing Science, online first. (FT 50, JCR Q1, 一区top, ABS 4*; Official Publication of the Academy of Marketing Science)
Cheng*, Chen, Zhao (2026). Harnessing fan endorsements: enhancing live streaming: Effectiveness in tourism marketing. Information Technology & Tourism, 28(2), 68. (JCR Q1, 一区top)
Chen, Zhang*, Filieri, & Li, Hu (2026). Material versus Experiential Attributes in Online Q&A: How Anticipated Reliability Shapes Consumers' Answer Intention. Internet Research, 1-20. (JCR Q1, 一区top, ABS 3)
Hu, Chen*, Lin, Xu, & Wu (2026). Escape to Express: Tourist Identity and Self-disclosure. Annals of Tourism Research, 116, 104081. (JCR Q1, 一区top, ABS 4)
Hu, Chen*, & Zhao (2026). Stuck in Place, The Virtual Sells: The Influence of Perceived Social Mobility on Tourist Responses to Virtual Influencers. Tourism Management, 113, 105347. (JCR Q1, 一区top, ABS 4)
Sui, Li, & Chen* (2026).Delays Before Shipment: How Seller Fulfillment Time Shapes Consumer Return Behavior. Journal of Retailing and Consumer Services, 94, 105025. (JCR Q1, 一区top)
Yan, Lv, & Chen* (2026). Product Essence in Avatars: How Visual Attribute Mapping Influences Avatar Effectiveness in Online Product Displays. Journal of Retailing and Consumer Services, 94, 105008. (JCR Q1, 一区top)
Chen, Su*, Wang, & Zhang (2025). Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases. Psychology & Marketing, 43(11), 3027-3042. (JCR Q1, 二区top, ABS 3)
Hu, Chen*, & Guo (2025). Experience-based vs. Time-based: How Pricing Frames Shape Tourist Enjoyment. Annals of Tourism Research, 115, 104051. (JCR Q1, 一区top, ABS 4)
Chen, Hu* & Lin (2025). Mindset Matters: Mitigating Negative Spillover Effects in Service Failures. Tourism Management, 108, 105118. (JCR Q1, 一区top, ABS 4)
Zhang, Chen*, & Ma (2025). When You Feel You Own AI Assistants: How Consumer Ownership Enhances Consumers' Adoption Intention. Journal of Consumer Behaviour, 24(4), 1669-1684. (JCR Q1, 二区)
Chen, Wang, Zhang*, Wei, & Lyu (2024). Does Linguistic Diversity Make Destination More Sophisticated? Exploring the Effects on Destination Personality. Journal of Destination Marketing & Management, 31, 100828. (JCR Q1, 一区top)
Zhang, Chen*, & Ma (2024). Product Type and Anticipated Regret: The Key to Unlocking Consumer Upgrade Intention. Journal of Consumer Behaviour, 23(4), 2130-2141. (JCR Q1, 二区)
Hu, Zhang, Chen, & Li* (2024). When It Rains, It Pours? The Impact of Weather on Customer Returns in The Brick-and-Mortar Retail Store. Journal of Retailing and Consumer Services, 77, 103664. (JCR Q1, 一区top)
Wang, Chen*, & Zhang (2024). Make a Good Impression: Recommend Different Products for Self-Presentation. Australian Journal of Management, 49(4), 581-604. (JCR Q3, 三区)
王丽丽，张璇*，陈含郁 (2024). 忆往昔使消费者更宽容:服务失误情境下怀旧对宽容的影响及内在机制研究. 心理学报, 56(4), 515-530.
（*标注为通讯作者）
